10 Reasons why Your Business Needs a Blog to Engage Customers (Part 1/2)

10 Reasons why Your Business Needs a Blog to Engage Customers (Part 1/2)
  • Opening Intro -

    Blogs are very helpful when it comes to running a business.

    A blog makes it easier whenever you want to engage with your customers.

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Blogs are very helpful when it comes to running a business. A blog makes it easier whenever you want to engage with your customers. They are informative and help explain more about your business in depth and detail.

It is however very important to understand that a blog is not a marketing tool. It is therefore not a good idea to blatantly promote your products or services on your blog. Readers will not only find it to be boring but deceptive as well.

A blog should be used as a tool to connect and engage both the business and the customers, the team etc. In no particular order, we are going to explain 10 reasons why your business needs a blog and how to go about it:

1. Spread the word

Your blog should serve as the official source of information to your customers. It is out there and available to everyone with an interest in what your business is all about. Blogging then becomes a very efficient way of getting information and news out there. It gives you an opportunity to be the first to tell. Blogs will be very instrumental when you are talking of a great opportunity that your business is up to or you are trying to manage a reputation crisis.

2. Increase customers traffic.

According to a survey by Hubspot Survey, blogging helps a lot in terms of increasing traffic from customers. The survey explains that, 60% of business that own an active blog will most likely receive more customers compared to those that don’t blog.

3. Tell your story

A blog is a great tool when it coming to telling your journey, to building your business. You can use a blog to tell your brand’s story. This will help you to share a lot of insights with regards to the following:

  • your business
  • company philosophy
  • your teams’ achievements
  • employees’ success stories
  • upcoming ideas and even the future of the company.

4. Become the voice of authority

As an expert in your specific field, it is easy to be recognized as the voice of authority using your blogs. Blogs allows the writer to dive deep into technical aspects of the business, a specific product, or even proven principles in your field of expertise. Blogs give you an opportunity to showcase the breadth of your knowledge in your area.

A very well-done blog becomes a point of reference for many customers; they will always come back for more if they understand the value of the information you are offering. This will fuel you to growth in terms of content and readers’ sentiments.

Stay tuned for Part 2! (view)

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