5 Ways to Increase the Exposure of Your B2B Content

5 Ways to Increase the Exposure of Your B2B Content
  • Opening Intro -

    Even the best content won’t help you much if there’s no one to see it. In other words, simultaneously, you need to work on your exposure, as well.

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When it comes to B2B content, things are even more complex, seeing as how you have to get technical and intrigue the market at the same time. This is the great duality of B2B content, seeing as how you’re writing for businesses (which means that you have to be as factual as possible) but the post is going to be written by an individual (with all of their subjective biases).

Overall, here are five tips that will help you increase the exposure of your B2B content.

Short links seem more legitimate

The first thing you need to understand is the importance of visual properties of your links. In other words, keep your links short and descriptive. Fortunately for you, there are numerous online platforms that can help you do this as effortlessly as possible. We’re talking about sites like Bit.ly and TinyURL. Either way, you get to shorten your links in a matter of seconds.

Style matters

Depending on your audience, you need to adjust your style, tone and voice. For instance, being condescending or trying to oversimplify a concept that’s aimed at a highly specialized audience will most definitely backfire. Apart from this, you will also have a lot lower degree of tolerance for errors (even if it’s just spelling).

Share it on all the right channels

Publishing something on your official blog should always be the first step. This means that you also need to have an official blog, to begin with. However, where you go from here can make a world of a difference.

For starters, your LinkedIn might be the first thing that crosses your mind, when it comes to B2B outreach, in general, nonetheless, you shouldn’t stop there.

In 2018, Twitter is not just considered a social network but a genuine news outlet. Apart from this, you should also consider your company’s official Facebook and even Instagram account.

Think about different formats

Whitepapers are simply a more popular B2B format than regular blog posts seeing as how they’re much bigger and more comprehensive. In fact, if well-written, they serve as a complete resource that can save the time for the reader by providing all the answers they were looking for in one place. On the other hand, there’s no reason for you to stop here. Why not go with an e-book or opt for a more graphic alternative like an infographic? The latter is a particularly popular format, seeing as how it’s skim-friendly.

Provide value

At the end of the day, this should be true with all content marketing, however, it’s absolutely paramount when it comes to B2B content. Start by educating people about your products, your company and your values. Second, talk about topics that they care about and answer questions that they raise.

Most importantly, you need to make them emotionally engaged in your content, which can only be done through quality writing. These are the three E’s of content marketing – engaging, educating and exciting. Without them, you won’t get far, regardless if you’re writing B2B or B2C content.

Conclusion

By doing these five things, you’ll easily increase the exposure of your content and even go one step further. Writing better B2B content is a practice that rewards you double-fold. First, it provides you with more traffic and second, it rewards you with a greater engagement rate. A win-win scenario if there ever was one.

Credit Reference:
Need help with your B2B content development? More and more Australian entrepreneurs look for copywriting Sydney agencies, to outsource the creation of their B2B content.

Image Credit: Pixabay

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