Retail Companies And The Online vs. In-Store Battle

Retail Companies And The Online vs. In-Store Battle
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    Once the term ecommerce comes up, the first thing that pops to mind is online shopping, and rightly so.

    Simply put, ecommerce involves either buying or selling goods and services online.


The Convenience of Online

Online shopping brings ease and comfort to the shopping experience. Instead of going to physical stores, standing in line, and fighting through traffic, an individual can quickly go online and make a purchase without leaving the comfort of her home. This act not only saves time, but it also reduces the level of stress as goods can be delivered to your doorstep.

With the continuous growth of online shopping and the unrelenting stride of in-store shopping, major companies have decided not to choose between the two forms of shopping but to provide both to consumers.

other valuable resource readings:

For Retail Operations: Marketing in Both Paradigms

A study recently conducted by RedBrain shows that many big companies have online and physical stores and rake in more revenue than they would if they stuck with just one form of shopping.

For example, Kroger, an American retailing company, was founded in 1883 but didn’t get online until 2000. In 2017, it recorded an in-store revenue of $100B and an online revenue of $22M.

Kroger is just one example; many other case studies can be found in the educative infographic below:

online vs in-store battle

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Image Credit: Pixabay

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Last update on 2019-04-02 / Affiliate links / Images from Amazon Product Advertising API



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