5 Things to Consider While Conducting a Market Opportunity Analysis

5 Things to Consider While Conducting a Market Opportunity Analysis
  • Opening Intro -

    You and your team may have come up with a number of business ideas and market strategies but you can't implement them all.

    You need to identify which ideas would work best in the market and help you gain new customers.


It is important that you understand what makes a good market opportunity and how to analyze it. You can use tools like market research survey software to reach a decision. Let’s look at how you can conduct a market opportunity analysis.

Create Your Projections

You can use a number of techniques that build on all the information gathered during the market research to forecast your sales.
This must include the best- and worst-case scenarios and intuitions. Also, compare the results you have seen to date. Once you decide that the project is a go or not, you can make the final recommendation in the market opportunity analysis.

Put market research software to use and gather critical data that will help you identify the right opportunities. Once you know how your business ideas would fare in the market, you can implement the right one and grow your business

Analyze Your Customers and Competitors

Put market research to use for analyzing your customers and competitors. It will help you evaluate if the demand for your service or product is real or not. You can also determine if expanding into a new market is a good idea for your company.

When you conduct the market research for business, make sure you identify your customers by different characteristics. Some characteristics include age, gender, income, education, place of residence, lifestyle, values and ethnicity. When you have a clearly defined customer profile, you will be in a better place to gain the market.

Analyze your competitors as well. Even they would have done some research on the market. Understand their marketing approach and identify potential opportunities.

Analyze the Market

Besides the customers and competitors, it is important that you get a broader understanding of the market in its entirety.
When you analyze the market, ask some of the following questions:

  • What is the market size?
  • How many buyers are there in the market?
  • Is the market expanding or contracting? If yes, then how quickly is it happening?
  • What are the different barriers to enter the market?
  • How intense is the competition?
  • Is there any threat to the new or substitute products or services?
  • What is the bargaining power of suppliers?

Understand the Business Environment Factors

Explore the overall business environment as it can have a great impact on the company’s performance. It can also affect the way different industries operate.

Here are some business environment factors:

  • Government Regulations
  • Trade policies
  • Technological developments
  • Geopolitical shifts
  • Social and cultural norms
  • Economic indicators

One change in government regulations or a shift in the geopolitical scene can affect how your services or products perform in the market.
Understand how different social changes and market trends can have an impact on your business. Consider both the legal and regulatory situations so that you are prepared for sudden changes in the market.

Identify the company’s vulnerabilities or limitations on the resources that can hinder the business’s growth. Check the latest technology and developments, and take natural environment into account.

other valuable tips:

Explore Similar Opportunities

By exploring similar business opportunities, you can increase the chances of success. If you want to grow, you need to push the business boundaries into adjacent spaces. By adopting this mindset, you can continue to grow and expand, thus staying ahead of the competitors.   

Author Bio:
Bhavika Sharma is a survey designer at SurveySparrow, where she designs surveys that work by making them more conversational and engaging, fetching 40% more responses. When she isn’t designing killer surveys, she loves to travel in search of adventure and to meet new people. Her travel experiences have taught her the importance of conversation and that is what she brings to the table while creating surveys or content for her readers.

Image Credit: Pixabay

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