Guide to Cold Email Marketing – Research and Preparation (Part 1/2)

Guide to Cold Email Marketing – Research and Preparation (Part 1/2)
  • Opening Intro -

    Cold email marketing can be a challenge at first.

    You’re sending an email out to someone that you have no prior relationship to.

    Why should they respond to your email in the first place?


It’s too easy to just ignore it and put it into their trash folder. To gain customers from your cold email marketing campaign, there are a few things to keep in mind, such as personalized emails.

Here’s how to get started on your own cold email marketing campaign.

Identify Your Ideal Sales Prospects

If you’re starting a brand new campaign, you’ll need to identify your target audience first. The best way to set your target audience is by creating a “ideal customer profile” (ICP).

  • What industry does your potential client work in?
  • What region do they live in?
  • What is the size of their company?
  • And what is their budget?

All of these questions will help you create a target audience that will fit your campaign needs.

If you need more help trying to create the ideal customer, try studying the current customers that you already have.

  • What demographics do they have?
  • Why did they choose to purchase your product or service from you?

It’s a good idea to get to know your customers and possibly interview them for this research.

When trying to market a product or service, it’s ideal to have a specific audience. With a specific audience, you can create the perfect email campaign for that group of people, ensuring you are reaching the right person.

Build Your List of Sales Prospects

To have a successful email marketing campaign, you will obviously need people to email and contact to receive said customers. We must start somewhere to get a lead on people to add to an email list. A great way to start is by manual prospecting, which basically means you have to find the contacts all on your own. It isn’t difficult but will require some time to research contacts.

Good places to start for a lead would be Google. To get more detailed information, LinkedIn and Twitter may be able to help more. Since you can use advanced search methods on these websites, they can help you find contacts within your target audience.

For example, search on LinkedIn for companies that would fit your buyer profile. Go through the list of employees who are on LinkedIn. Examine the list closely and try to reach out to people who fit your target audience. Then research them for contact information to get in touch with them.

Set Up Your Campaign

Once you know who you want to send your emails to, it’s time to prepare your actual campaign. You should prepare a series of emails to send out over a series of 15 days.

There are different ways you can structure your timeline, but common practice is as follows:

  • Send the initial email
  • Do a follow-up email three days later
  • Another follow-up email five days later
  • Then a “break up” email in an attempt to reach out to someone for the final time.
other valuable tips:

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