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Guide to Cold Email Marketing – Implementation and Follow-Up (Part 2/2)

Guide to Cold Email Marketing – Implementation and Follow-Up (Part 2/2)
  • Opening Intro -

    A cold email marketing campaign can create many potential customers for any business if done correctly.

    Remember to keep your emails concise, simple and personalized when possible.

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How to craft a great email

The most important part of an email is the subject line. It’s what will catch the reader’s attention, so it’s important to create an enticing one. Try to keep your subject line casual. If you use a recycled template for your emails, it will get repetitive and even worse, your emails could be labeled as spam. Here are some tips on how to create an original subject line:

  • Be concise.
  • Make the reader want to know more.
  • Be honest.
  • Keep it casual.
  • Personalize subject lines. (17% of people are more likely to respond to a personalized subject line.)

Once you have an enticing subject line, it’s time to work on the body of the email. It’s important to clearly explain why you’re emailing the person.

Explain what’s in it for them. Why should they care about your email? Give them a reason to care. Use pronouns such as “we” and “us” rather than “I” or “you”.

What should happen next?

Your initial email should end with a call for action. What do you want the recipient to do next?

A good way to start out is extending an invitation to receive more information about your company or product. Once you start a conversation with said recipient, then offer to set up a phone call with them to talk more about your business. Not many people want to receive a phone call right away, as they may just be curious about your business, but not committed yet.

Follow-up emails

When working on your email marketing campaign, you should expect to send out two to four emails to each customer during your campaign. After you send out your first email, wait around three days to send the next email if someone has not yet responded.

If your potential customer has not responded after the second email, wait around five more days after the second email to send the third follow up email. Leave a bigger gap in time between each follow-up email so your reader doesn’t feel like they are being spammed.

other valuable tips:

If you send a series of follow up emails to your prospects and still have not received a reply, you can try a “break up” email. In this type of email, you attempt to catch the reader’s attention one last time before taking them off your list. Try to present the email in a timely manner, so it prompts the reader to respond within a certain time.

It may be frustrating sending out so many emails, but did you know that only 18% of people respond by the first email? 27% of people are more likely to reply by the sixth email.

A cold email marketing campaign can create many potential customers for any business if done correctly. Remember to keep your emails concise, simple and personalized when possible.

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