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5 Powerful Tips to Boost Hotel Occupancy and Customer Satisfaction

5 Powerful Tips to Boost Hotel Occupancy and Customer Satisfaction
  • Opening Intro -

    A perennial question asked by every hotel owner is ‘how do I increase my hotel occupancy and boost customer satisfaction?'

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Right from an engaging website to investing in your staff – there is a lot you can do to keep your guests happy and boost your revenue. However, the 5 powerful tips described below are sure to help you improve in areas which matter the most to help grow your hotel business.

Create an Engaging Website

An engaging and user-friendly website is sure to help you grow your hotel business. Keep your hotel website simple. Use visuals to tap into your customers’ emotions.

Remember to make your website mobile-friendly as well. Don’t just list the features of your hotel. Write about how those features will benefit your guests.

Leverage the Power of Social Media

Today, travelers depend heavily on social media to plan and book trips. A major aspect of this is hotel booking. You can easily promote your hotel services on Instagram, Twitter and Facebook.

Post new information regarding attractive discounts, special amenities and engaging activities. Understand the audience on each of these social media platforms.

For instance, Instagram is used mostly by GenZ while Facebook is preferred by middle-aged adults. Create a specific social media marketing strategy and invest in it.

Keep a Tab on Demand Forecast

One surefire way to grow your hotel business is to focus on demand forecast. A revenue management plan can help you forecast arrivals and occupancy levels with maximum possible accuracy. You can get the latest demand forecast for your particular area as well as current prices from your direct competitors.

A cloud-based platform shows the local demand data, and competitor prices. With this, you can decide on the most optimal number of rooms to allocate in every room category and decide on their respective best prices. 

Keep Your Staff Happy

If your staff is equipped with appropriate training and happy with the work environment and pay, they will surely go that extra mile to ensure that the guests are happy. When the guests notice that the staff is going above and beyond their call of duty, they will definitely enjoy their stay. They are even likely to recommend your hotel to their friends and family, thus increasing your customer base.

other valuable tips:

Enhance Customer Service

Review your customer service constantly so as to successfully improve it. The better your customer service, the greater will be your customer satisfaction quotient.Refurbish the rooms and common spaces of your property if they have ancient décor and upholstery.

Reach out to your guests before their stay asking for their particular preferences. This could be as simple as sending them an email, but it can make a huge positive impact. Offer extra amenities like a small gym or pool or relaxation area.

Special meal or gift packages for occasions such as birthdays, anniversaries etc., can boost your customer service and eventually customer satisfaction.

It takes efforts to put these tips in practice, but they are sure to give you more returns in terms of hotel occupancy and customer satisfaction. Persistence and continuous improvement is the key.

Author Bio:
Karan Iyer is an end-to-end digital marketer and blogger who inherently understands the hotel industry with his hospitality background. Karan knows how to convert the pain points and challenges of the hotel industry into business opportunities, and that’s what he writes about for his readers. He also shares industry trends, insights and news to help his readers stay up-to-date.

Image Credit: boost hotel occupancy by Pixabay

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