As the world advances to a society that is technologically inclined, an increasing number of businesses are switching to Social Media Marketing or advertising, In 2017 itself, there were about 2.48 Billion people using social media.
As you can see, there is a huge market on social media platforms and by utilizing them, you can boost your business sales. The only thing businesses have to do, is to sign up for an account and start posting! Here are some reasons why you should start using Social Media to advertise your business.
Social Media Advertising is Cheaper Compared to Commercial Advertising
In the early 2000s, businesses often used to put up banners and posters in order to advertise their business. However, this required money. In addition, there was no guarantee that their marketing campaigns would even work.
In today’s world, businesses are able to market online for free or for a small sum of money if they want to reach more people.
Social Media platforms such as ‘Instagram’ and ‘Facebook’ allow its users to set up a business account. They charge a small amount of money of about $5 to market your business. Your posts would then be exposed to thousands of users online, boosting your sales.
You can see that online marketing is a lot more cost-effective compared to commercial advertising of posters and banners.
Easier to Analyse and Maintain Marketing Campaigns
Social media platforms such as the ones mentioned above, provide an in-depth analysis of the number of people your campaign managed to reach. This analysis can then be used to improve your campaigns and boost your sales!
Marketing online also allows you to quickly change your advertisements and put up new ones, which cannot be done with commercial marketing. This would allow you to reach your targeted audiences faster and yield more profits.
Reach Larger Audiences Faster
When a business uses the commercial method for advertising, they can only reach people who physically read their posters. However, through social media marketing, an extremely large number of people can be reached. The number of people you reach can also be boosted by making use of hashtags [Eg. #Food].
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Using hashtags allows for more people to view your posts. For most businesses, their target audience is usually the millennial generation. As most of us may know, this generation uses social media on a daily basis. Therefore, using this platform will allow you to reach your targeted audience faster.
As you can see, Social Media Marketing allows for a lot more flexibility for businesses. They are able to expand their business at a faster rate. Since more and more businesses are turning to Social Media for advertising, you would be left out if you do not use social media to advertise. I hope that you have gotten a grasp of why you should switch over to social media for marketing.
Good luck!
Image Credit: advertise business using social media by Pixabay
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