There are many different ways to help boost your online sales. Explore some ideas on how to increase online sales—they’re sure to make a huge difference.
Let your customers know you’re online
Half the battle of getting more online sales is letting your customers know you’re online. If your store was founded on the brick-and-mortar style of buying, it’s crucial to let customers transition with you to the next step of taking the company digital.
Communicate with them through signs at your store encouraging people to check out your website. You can also send out emails to your existing customer list with links to various online platforms.
Another great marketing method of letting people know you’re shifting your focus online is by mailing coupons that are only valid on online purchases. This is easy to accomplish with a discount code or even a QR code that takes them straight to your site.
Offer online discounts and free or discounted shipping
One of the major hurdles small businesses run into online is that consumers are used to free shipping, even of larger items, because of the big-box online retailers. For smaller shipments, do your best to offer free shipping.
Many businesses find it helpful to put an order minimum on free shipping offers. For example, if a customer spends more than $50, they get free local shipping.
Offering a discount on orders placed online and picked up in the store is also a great method of encouraging your customers to shop online with you. By using both the internet and your physical location, you can really fill a niche that people are looking for in these strange times.
Increase your online visibility
One of the main reasons smaller businesses don’t find success with online sales is that they don’t have great online visibility. This means customers have trouble even finding the company’s website.
Consumers aren’t always very patient when it comes to online speeds, so if they can’t find your site quickly and easily, they may simply abandon the search. Investing in good practices of search engine optimization and investing in pay per click advertisements are best for making your site easier to find for those looking for you and your products.
other valuable tips:
Going Online: How to Establish an Online Storefront and Generate Sales Right Away
After all, what good is an online shop is no one can find it? Once you can guide customers to your plethora of offerings, you’re sure to make some major sales.
There are many ways you can learn how to increase online sales. The most important thing to do is to listen to your customers and adjust your strategy to fit what they expect and want from you. Once you take these steps, your customers will truly thank you for it.
Image Credit: increase online sales by envato.com
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