There are, however, some core principles of producing an effective advertisement. By following these tried-and-true guidelines, you’ll be able to create a marketing campaign that stands out amongst the crowd.
Let’s check out some top tips for creating an effective ad, so you can get your business’ products, services, and branding noticed.
Make Yourself Stand Out
People are inundated with advertisements. We see hundreds, if not thousands a day—on television, social media, in the newspaper, and even outside in the form of billboards and outdoor signage. So, how do you make your brand stand apart from its competitors?
This is one of the key factors you need to address in your advertising campaign. Show your potential customers why you’re the number one choice. What makes you different? Unique? What do you have that no one else does?
In marketing circles, this is called the "Unique Selling Proposition" or USP. The USP you create should make a proposition to the customer, telling them to buy your product for a specific reason.
The proposition should be one that your competition cannot, or does not, offer. It needs to be strong enough to move the masses and attract new customers to your business.
A USP doesn’t have to be perfect from the get-go. Having a basic one is better than having none as all—and you can always refine it as you go.
Make Them an Offer They Can’t Refuse
Consumers love a good bargain, so why not offer them one? Whether you’re offering an unbeatable price, a free trial, or free shipping in a bundled package, going out of your way to give customers a good deal will benefit you in the long run.
When you’re determining what to offer, think of the overall Client Lifetime Value (CLV) it will provide. CLV refers to the amount a client will benefit a company over time.
If the projected CLV exceeds your CAC, or customer acquisition cost, the promotion is likely to be profitable. Once you come up with an offer, advertise it proudly. If you’re offering something great, customers will have a hard time resisting it.
advertisement
Use Exciting Graphics
Another top tip for creating an effective ad is to use exciting graphics. Humans are visual creatures. We process images faster than text, which makes the imagery you include in your advertisements more influential than the words.
Having plain text on a plain background can be boring, and people don’t always want to read through long strings of text. Imagery is captivating—it catches people’s attention and holds it.
You can appeal to the visual interests of consumers by adding exciting graphics to your advertisements. You can include pictures of what you’re offering, or something unique and attention-grabbing.You can take these pictures yourself or look for royalty-free, no-cost images online.
other related articles of interest:
How to Identify an Advertising Strategy for Your Small Business
For truly effective imagery, you might even want to consider hiring a multimedia and visual marketing service for your business. Regardless of the method you use, adding something visual will help draw more attention and interest to your business.
Image Credit: tips for creating an effective ad by twenty20.com
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