You need customers to feel comfortable in your business, and you also need them to head back home with your logo implanted on their minds. Here is how you can make your business’s decorations increase its profitability.
Always Have Branding on Your Mind
While you are decorating your business, promoting your brand should always be the first thing on your mind. Before designing your logo, you should also evaluate what goes into your design ethos, from using unique color schemes to creating an overarching theme.
Before you get started, you should think of how some of your favorite brands market their businesses. Assess what it is that sets certain companies apart. You should be able to copy some of their favorite tricks, while making them truly your own by tying them directly to your company’s unique brand.
Devise A Great Logo
Before you start decorating your business, you need to develop a logo that maximizes your brand’s potential. This is a very important part (perhaps the most important part) of building your brand.
This is the image that will adorn your business’s walls, exterior signage, and marketing materials. It should be slick, memorable, and reflect your brand image. Your brand’s ethos should be easily recognizable in the logo’s style.
If you are not an artist yourself (and most business owners are not), then you should hire professional designers to devise the perfect logo. Just make sure you are involved enough in the process to end up with something you like.
Incorporate Your Logo as Much as Possible
Once you have got your logo ready, you should use it as much as possible throughout the premises of your business. Studies show that it takes consumers 5-7 glimpses of your logo to finally remember your brand. It is your job as a business owner to make sure those 5-7 views come as quickly as possible.
The best way to do this is by displaying your logo in multiple places throughout your store. It should feature on the walls, beneath the counter, and on all signage throughout the premises. That way, customers will go home with the image already emblazoned on their minds.
Incorporate Your Brand into Business Cards and Swag
Business cards and swag are great places to showcase your company’s logo. Not only are business cards an important decoration within your store, sitting proudly atop the counter, but they also allow customers to take your logo home with them.
The same can be true of other giveaway products, like coasters, mugs, or other paraphernalia. If it is convenient and useful, the chances increase that the customer will use it and then see your logo often. Hopefully, this will remind them of the positive experience they had with your business.
Give Away Vinyl Stickers to Customers
Vinyl lettering serves a similar purpose to business cards, but they have the added benefit of remaining in the customer’s field of view for longer. You should produce enough stickers to be able to give them away, and then put plenty up around your business.
If customers like the stickers after seeing them attached to your counter or cash register, they might be more likely to take one home. With eCommerce being king during the lockdowns associated with COVID-19, vinyl stickers are a great addition to throw into boxes as freebies when fulfilling orders.
The best possible scenario is for a customer to end up putting the sticker somewhere on their own belongings. Not only will this keep your logo permanently visible, but it will also create a greater bond between your brand and their everyday life (which is, of course, the gold standard in marketing).
Keep the Aesthetic Consistent
If you want your decorations to serve your general marketing efforts, then they need to be consistent. Perhaps your business is on the coast, and you have decorated the premises with a beach theme in mind.
other related articles of interest:
Better Branding and Your Small Business
4 Online Branding Mistakes That Can Kill Your Small Business
This means a random print of a western scene or a space rocket will only serve to detract from the general aesthetic. Remember that all decorations in your business should serve two purposes simultaneously: beautifying the location and reinforcing your brand. Anything that falls short of those standards is best avoided.
Stick with Your Brand Through Thick and Thin
For your brand to build momentum, you need to give it plenty of time to grow. Constant rebranding will only destabilize your business before it has a chance to get settled.
Customers need time to fall in love with all the quirks and irregularities that make your brand special. Maybe the pirate theme or rainbow colors go unnoticed at first, but they will provide the foundation that all your later marketing efforts can build upon. There may come a time for rebranding, but only after you have given your current decorations a chance to do their magic.
A great business needs a solid, memorable brand. Decorations, from artwork to business cards, are among the best ways to show consumers what your brand is all about. By following the tips above, you can maximize your brand’s potential and increase the profits for your business.
Image Credit: developing your brand by twenty20.com
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