Here’s how to advertise your brick-and-mortar store.
Social Media
Even though you have a physical store, it is essential that you also have an online presence. You might consider a paid marketing campaign, but don’t underestimate the importance of showing off your satisfied customers on social media.
An Instagram account that showcases positive client experiences will build trust and create positive connotations with your store before a new shopper even sets foot inside. Include pictures or videos of your staff, as well.
Highlighting friendly and approachable employees is a great way to make patrons feel comfortable right away. Good customer service is something most shoppers want to see, so show it off.
If you decide to use social media to your advantage, make sure you use it regularly. Consistent posting will keep your business relevant, as will using popular trends to your advantage.
However, do some research before jumping on a new hashtag to avoid inadvertently connecting your business with something that isn’t brand-friendly.
Physical Marketing
While social media can be helpful, physical marketing can make or break your store’s foot traffic. Whichever methods of advertising you choose, remember to keep your visual style and voice consistent across all of them.
When a stranger to your shop sees an advertisement in the wild, you want them to recognize something unique about your place of business.
Storefront
Your storefront is the most crucial piece of your physical marketing puzzle. This includes everything from the sidewalk outside your store to the sign above your door. Slacking in any area can seriously impact the health and longevity of your business, so make sure you put time into making your storefront shine.
For the sidewalk, you might think that advertising to the street is the best move. Instead, allow your sign to do that work and use your sidewalk to entice people already on the walkway. Creatively using an a-frame or catching the eye with balloons can be a great way to get people to stop walking and take an interest in your business.
other related articles of interest:
10 Reasons why Your Business Needs a Blog to Engage Customers (Part 1/2)
When customers look through your window, make sure to grab their attention! Your sign is your best opportunity to visually express to strangers what your business can offer.
Before settling on a design, think about the signage of other nearby stores. What can you do to stand out from the crowd? Do the other shops use oversaturated, garish colors to try to catch the eye?
If so, go the other way with a sleek and simple design. Anything your neighbors are doing wrong, make sure you do right. Even with COVID-19 still on the minds of the public, your business can thrive.
Now that you know how to advertise your brick-and-mortar store, you can make some small changes and start seeing results!
Image Credit: how to advertise your brick and mortar site by twenty20.com
end of post … please share it!
GUIDE: FREE business forms
-------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------------------------------
home remodeling reference (links to internal page)
 |
 |
 |
 |
| directory | photos | forms | guide |
Helpful article? Leave us a quick comment below.
And please share this article within your social networks.
