“Sometimes life is just what it is, and the best you can hope for is ice cream,” writes Abbi Waxman, author of Other People’s Houses. Ice cream is the notorious apex treat to indulge in year-round. No matter if life is as smooth as butter or bruises like peaches, ice cream is there. The dessert comforts and pleases consumers without fail. The sugary, creamy treat is near irresistible, the perfectly engineered combination of mouthwatering ingredients to satisfy one’s taste buds.
That being said, if you own or run a business that sells ice cream, you know ice cream can have its certain faults and shortcomings. There’s no perfect science to bringing in consistent revenue every day of the year. Your sales may not stay steady throughout the change of seasons or pandemic-related circumstances. Never fear—we’ve compiled a list of strategic tips to help reach your business’s optimal potential. Let’s examine a few cool tips to boost ice cream sales throughout the year.
Make the Most Out of Social Media
Social media is a food business’s best friend. For ice cream shops or food establishments selling ice cream, keep in mind that the dessert is a specialty item. Ice cream capitalizes wholly on a consumer’s love and adoration of sugary, creamy treats at any time of the year. Consumers with a sweet tooth have a definite taste for these treats, even throughout the months of the year not formally considered ‘ice cream season.’
An active presence on social media is vital to market your business or shop. If you desire to increase the amount of ice cream you sell, you need to get out there and casually remind others of your offerings. Seasonal conditions and external circumstances do not affect people’s need for tasty food and treats. When people know about your sweet selections, they will more plausibly think of dropping by when ice cream cravings hit.
Expand: Invest In Fresh Equipment or Flavors
The possibilities of ice are endless, and now might be the prime time to take it up a notch. The right soft serve equipment selection offers user-friendliness, consistent quality, and countless opportunities for sales. Can you provide different flavors or sundae combinations? Can you cater to your customers’ likes, needs, and interests? The same holds true for hard ice cream, rolled ice cream, and frozen yogurt selections.
Incorporate melted options and topping assortments. Or serve the dessert up with warm pie slices, specialty cookies, or gooey brownies. You could even partner with a local bakery. The premise is to think outside the cone or cup to overcome the challenges facing the market.
Offer Various Discounts and Promotions
Discounts and deals are a final alternative showcasing an appreciation for your customers or prospects. Offering promotions is another cool tip to boost ice cream sales throughout the year. Encouraging any revenue is better than no revenue. BOGOs or happy hour discounts are a good method to send a flock of customers to your doors.
All in all, don’t be discouraged about growing your business and re-engaging with customers. The future of frozen goods is both flexible and forward-thinking with innovations and solutions.
image credit: Adobe Stock
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