How Can Video Marketing Help Your Website Conversion Rate

How Can Video Marketing Help Your Website Conversion Rate
  • Opening Intro -

    Video marketing is a popular marketing strategy because users generally prefer videos to static images and text.

    Videos can be both informative and entertaining, which is the main reason video content easily surpasses other forms of content in terms of user consumption.


Well-placed video content paired with a good video marketing strategy can increase conversion rates by up to 80%. Thus, videos are the most effective way to showcase a product and its benefits to users.

That’s why video marketing can help your business effectively in achieving its goals and take your business to another level. You can also make a video marketing checklist to get a deeper understanding and help to plan out your video campaign plan.

Apart from the main reasons above, there are several other reasons how video marketing can help your website conversion rate.

1. Attract Audience’s Attention Better

Video content can attract audience attention better than other content. In fact, according to a study by Breadnbeyond, 83% of businesses say that video has helped them increase their conversion rates.

This is because apart from a fast and affordable internet connection, video content also doesn’t require as much effort as reading long product descriptions. Thus, people tend to stay and watch the video content more than any other content.

This will affect your website’s SEO which leads to increased conversion rates.

2. Increase Brand Awareness

Video marketing is one of the marketing strategies that can improve and strengthen the brand image of the business. Of course, it is not surprising that many big brands are implementing video as their marketing strategy.

When you use video marketing to introduce your products or services, customers tend to pay more attention and give appreciation to your business because customer trust will be much higher when marketing your products through video content.

3. Google Loves Video

Since Google owns YouTube, there has been a significant increase in how much video affects ranking in search engines. Your video has the potential to appear on the first page of SERPs, and people tend to click on it.

Data shows that you are 53 times more likely to get to the first page of Google if you have videos on your website. Thus, videos can easily increase your website conversion rate.

Videos that you upload on YouTube can be embedded into your website. So that customers can stay longer to watch the video to understand the product or service when visiting your website.

4. Incredibly Shareable

People are more likely to share videos than plain text because they have the power to evoke strong emotions that encourage viewers to comment and share with their family, friends, and other relatives.

According to Diode Digital, 60% of viewers will engage in a video post before a text post.  However, it should be noted that people share emotions and feelings, not advertisements and facts. So, only fun and entertaining videos increase social shares, not factual ones.

5. Gain Customer Trust

Trust is the foundation for any successful business. The concept of creating content to promote products is based on the idea of customer trust. Instead of promoting a product, the main idea of video marketing is to make people aware of the benefits and uses of your product.

Once you gain potential customers’ trust and loyalty, your business can effectively increase the conversion rate. This will also take your business to a higher level.

6. Increase Customer Engagement

Video content is the most sensible way to connect with your customers and influence their buying decisions. People tend to watch videos to find an explanation of something including a review or story of a product from a brand.

The types of marketing videos that are more likely to connect with your customers like an explainer video, testimonial video, tutorial video, etc.

You can produce engaging, intense, and emotional content to connect with your customers. For example, when you create a video game, add call-to-actions throughout the video. Find vulnerabilities and bring concepts to life for better promotion with increased engagement with potential prospects.

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7. Improve Website SEO

Video is the easiest tool to improve search engine optimization (SEO) for a website. Because videos are so easy to go viral and are watched by millions of people.

Forrester found that the presence of videos on web pages makes them more likely to appear on the first page of SERPs. Thus, Video content allows you to increase traffic to your website.


Video marketing is not an option anymore but a must these days. Everyone has come online for various purposes including doing business, so use a video marketing strategy to grab your audience’s attention.

Especially now video marketing is more affordable and proven to be effective. That’s why video marketing is really important for your business to increase conversion rate, brand awareness, customer trust and loyalty, engagement with customers, and so on.

Author Bio
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond
LinkedIn: Andre Oentoro

Image Credit: how can video marketing help by

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