However, with how far technology has advanced, electric LED signs are becoming increasingly popular, and for a good reason. Read on to learn how marquee LED signs attract more customers and how they can help improve your business.
Gets Information Across Quickly
Like any sign, you’ll want to put up the most notable and valuable information about your business to keep it easy to read. Typically, the sign should include your business’s name, number, and the main service your business provides. However, LED signs can hold more information as they can be programmed to move words along the screen. While you’ll still want to choose your words carefully, your sign can provide customers with your address, prices, specials, or whatever else you want to convey.
The last thing you want is for your sign to be unclear, vague, or unreadable. When ordering a customized LED sign, it’s wise to ask for a mock-up or preview of what the end result will look like. You don’t want to spend additional and unnecessary costs on customizations that will end up doing your business more harm than good.
Draws the Eye
You can customize LEDs to be full of color and movement. You can even have your sign programmed to have pictures, gifs, or videos. Because of this, they tend to draw the eye more than traditional still signs. In turn, potential customers will slow down to read and look at your sign. The more customers read and retain your information, the more likely you are to get buyers or visitors.
However, there are many things to consider when choosing and customizing your LED sign. So make sure to pay attention to the small details, colors, and resolutions of whatever you want to be posted. You’ll also want to make sure that your words and animations aren’t moving too fast. Often, businesses make signs that cram too much information and color at once, making it difficult for readers to keep up. A slow sign with carefully chosen information works best.
Advertises Without Spending More
Arguably one of the best things about LED signs is that once you pay for them, you don’t have to do other paid advertisements. A myriad of people can see your LED sign, so you don’t have to pay for advertisements in local papers or magazines. In addition, you don’t have to pay for posters or prints and take hours to post them, only for them to fall off or be destroyed during inclement weather. Not only will you attract more customers, but you’ll be saving money and time in the long run. And due to the fall of paper advertisements, investing in an electric marquee sign is a great way to keep your business up to date and ahead of the curve.
Now that you know how marquee LED signs attract more customers, what’s stopping you from showing off your business?
Image Credit: Adobe stock image FILE #: 353450816 How Marquee LED Signs Help Attract More Customers
By hugolacasse
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