Old-School Retail Selling Tactics That Still Work

Sometimes it feels difficult to stay in the loop. But the good news is some old-school retail selling tactics still work.

Passing Out Flyers

Even if they discard it quickly, a flyer still lands in a person’s hand, and that’s sometimes all you need. Once it’s in front of someone, their eyes are drawn to the information on the flyer. There is a 50/50 chance the information could pertain to them, and those are good odds.

Make sure the flyer is eye-catching but not busy. The message should be clear and not difficult to find. Unless Where’s Waldo relates to your business somehow, then your flyers should not have the same vibe.

Free Giveaways

Everyone loves a freebie. This is true in every business. You can bank on having a crowd gathered near your store if you’re giving something away. Choose a giveaway that everyone will love. Something universal is your best bet.

It can also be a giveaway specific to your business. Giveaways generate favorable publicity and positive word of mouth for your business. Consider hosting a giveaway contest to make things really interesting. The suspense of finding out who won is enough to entice even the most uninterested shopper.

Store Displays

You can’t go wrong with a good old-fashioned store display. For example, a pedestal sign holder is an effective sales tool. They send a message to shoppers, and they’re very informative.

If there’s ever a situation where a sales rep can’t answer a question, the pedestal gives them the information they need to know about the products, whether it’s a current sale or new merchandise. Place your signs near the end of the store so customers feel compelled to walk all the way through.

Trade Shows

Trade shows are exhibitions, and they’re the perfect opportunities to help startups and small-scale businesses. You’ll have a chance to connect with customers who are interested in your products. They’re also one of the most cost-effective forms of marketing.

Instead of paying a steady fee for a billboard or a commercial to appear on TV, you’ll pay a one-time fee to enter the trade show. Plus, you never know what audience might get intrigued by your business. It’s a great networking spot too.

You might meet people from other businesses who can connect you with possible customers. Stay true to form and never stop using these old-school retail selling tactics because they will always work.

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