Prep the Company

analyze your marketing - finance - operations

At this stage of the selling prep, you need to analyze your marketing strategy, financial reporting and other business operations. This is what you will be selling.

Use this guide to view those specific items that buyers will look at when analyzing a business opportunity. The stronger the fundamentals, the higher the valuation your company will command.

marketing/sales analysis and prep - review the components that define your market position - segmenting the components of your marketing strategy - analyzing your competitive position financial reporting analysis and prep - review the income statement - reviw the company assets and liabilities - recasting the company financials - build the company cash flow position valuation analysis and prep - how to measure value - how to value buyers - establishing the pricing level for your company