Step 1: Establish Market Objectives

Finding the Right Strategy for Your Market

The first step in any market planning is to establish your underlying objectives. What are you looking to do?

• increase sales
• introduce a new product line
• develop a new marketing segment
• open a new territory
• other: ____________________

The marketing objectives can be identified using the following criteria. It will help define the go-forward strategy as you develop your marketing strategy.

Target Objectives