Step 1: Establish Market Objectives

Finding the Right Strategy for Your Market

The first step in any market planning is to establish your underlying objectives. What are you looking to do?

  • increase sales
  • introduce a new product line
  • develop a new marketing segment
  • open a new territory
  • other: ____________________

The marketing objectives can be identified using the following criteria. It will help define the go-forward strategy as you develop your marketing strategy.

Target Objectives

Sales Volume In Market Share In Distribution Expansion
dollars percentage new outlets
units region territories
territories segment 1 online
markets segment 2 co-ops
market-need satisfying objectives
community-need satisfying objectives
corporate-need satisfying objectives