Step 1: Establish Market Objectives
Finding the Right Strategy for Your Market
The first step in any market planning is to establish your underlying objectives. What are you looking to do?
- increase sales
- introduce a new product line
- develop a new marketing segment
- open a new territory
- other: ____________________
The marketing objectives can be identified using the following criteria. It will help define the go-forward strategy as you develop your marketing strategy.
Target Objectives
Sales Volume In | Market Share In | Distribution Expansion |
---|---|---|
dollars | percentage | new outlets |
units | region | territories |
territories | segment 1 | online |
markets | segment 2 | co-ops |
Other |
---|
market-need satisfying objectives |
community-need satisfying objectives |
corporate-need satisfying objectives |