Step 1: Establish Market Objectives
Finding the Right Strategy for Your Market
The first step in any market planning is to establish your underlying objectives. What are you looking to do?
- increase sales
- introduce a new product line
- develop a new marketing segment
- open a new territory
- other: ____________________
The marketing objectives can be identified using the following criteria. It will help define the go-forward strategy as you develop your marketing strategy.
|Sales Volume In||Market Share In||Distribution Expansion|
|market-need satisfying objectives|
|community-need satisfying objectives|
|corporate-need satisfying objectives|