Introduction: Market Planning Model

building a successful marketing strategy

The Market Planning Module will help you in the following:

• assist analyzing your current marketing position for expansion opportunities;
• develop tactics to strengthen and expand your market and secure tighter sales projections.

The strength of your markets will determine the overall value of your company. The stronger your marketing position, the greater value of your company when you are ready to sell.

This model will review the following topics:

establish your marketing objectives define the objectives you are seeking to achieve analyze your current marketing position review macro-environments | industry | SWOT | life cycle complete market segmentation and research segment the market | test and research | select target select your marketing strategy view explansion strategies | determine strategy set your product-price-distribution-promotion develop product | price | promotion | placement