Marketing Management

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Advertising

Ways You Can Boost Your Customer Engagement

Customers are the lifeblood of a business, and if they aren’t engaged in your product, you’ll need to find new ways to improve that engagement.

Marketing Management

How To Safely Carry Your Business Cards To Events

Since most business cards are made of paper, they can get easily damaged when you travel to events. Learn how to safely carry them with you now.

Marketing Management

How To Effectively Use the Product Lifecycle Model

If you’re an entrepreneur looking to create and market a new product, you need a plan. Read on to see the benefits of the product lifecycle model.

Marketing Management

Easy Rebranding Ideas for Small Businesses

It’s time for change! Our easy rebranding ideas for small businesses will help you build a lasting image and take your company to the next level.

Advertising

How Can Video Marketing Help Your Website Conversion Rate

Video marketing is a popular marketing strategy because users generally prefer videos over static images and text. Videos can be both informative and entertaining, which is the main reason video content easily surpasses other forms of content in terms of user consumption.

Customer Service

Pro Tips for Improving Your Retail Store’s Customer Service

Improving your retail store’s customer service is a must in an evolving industry. Implement our pro tips into your business for successful customer service.

Sales Planning

How To Prepare for a Business Convention

Make sure you know how to prepare for a business convention, you want to always come off as professional and organized during these special events.

Customer Service

How To Improve Customer Satisfaction for Your Small Business

A practical way to expand your small business is to elevate your customer satisfaction. When customers have a great experience with the company they’re interacting with, they’re more likely to return.

Advertising

The Different Ways Email Marketing Benefits Small Businesses

Creating a marketing strategy as a small business can be challenging. Most small businesses don’t have the same resources and budgets as larger corporations, which means they often can’t invest in extensive marketing campaigns.

Advertising

How To Advertise Your Brick-and-Mortar Store

You may be experiencing a lack of customers in your store after the pandemic, but you don’t have to worry. With some simple yet effective marketing techniques, business can boom again.

Marketing Management

Best Stationery Design Tips for Branding

In our digital age of social media and digital marketing, many start-ups and small businesses overlook the fundamental importance of “old-school” print materials as a communiqué.

Marketing Management

Why Packaging Is Important To Marketing

When customers shop in stores, they are bombarded by endless shelves of products. With so many different competitors selling similar products and merchandise, having distinguishable packaging is essential.

Marketing Management

Signs That Your Company Needs New Product Packaging

Packaging is an art unto itself and can be the root of success for a product or its undoing. Knowing how to strike a balance between security, graphic design, and cost-effectiveness is no easy task, but it’s necessary to create something that generates consumer interest.

Marketing Management

Commonly Overlooked Startup Branding Opportunities

Running a startup can be quite intimidating, especially if it’s your first time running a company in general. Marketing, finances, and customer satisfaction are only a handful of aspects of the business that you’ll need to worry about.

Sales Management

The Biggest Challenges in E-Commerce

Today, e-commerce is the way forward for most businesses. Modern shoppers are used to finding the products they want from their computers or smartphones.

Marketing Management

3 Ways To Improve the Product Development Process

Designing, manufacturing, and launching a new product is exciting for your business—as long as it’s successful. Employees pour a lot of passion, dedication, and creativity into product development, but that effort goes to waste if your process is misguided.

Marketing Management

Top Tools for Scaling Up a Small Business

In this rapidly-moving media-savvy and digital era, a wide array of small business owners can recognize the power and potential that technology has to help grow their business.

Customer Service

Tips for Improving Guest Satisfaction at Your Hotel

Customer satisfaction rate makes or breaks your hotel’s success. Satisfied, loyal guests are necessary for success.

Advertising

Common Typography Mistakes You Should Avoid

Specific components go into designing a quality product label. One of these vital components is the typography.

Sales Management

What To Know Before Setting up a Tradeshow Booth

Do you have a brand-new product or idea that you have been waiting to share? While COVID-19 paused most face-to-face interactions, opportunities to network and meet directly with customers will soon return.

Customer Service

4 Tips for Improving E-Commerce Customer Service

Developing a customer service program is one of the most challenging parts of running a business. There’s so much you have to think about, from returns to loyalty programs.

Advertising

Top Tips for Creating an Effective Ad

All businesses need promotion. Advertisements, no matter the form they come in, are the driving force behind conversions and sales. There’s no magic formula to creating the perfect advertisement.

Advertising

5 Ways to Sell and Promote Your Business on Pinterest

Most consumers nowadays are searching online when searching for products that they need. On the other hand, they stopped using traditional methods such as catalogs and magazines.

Customer Service

5 Advantages Of Keeping In Contact With Your Customers

The art of quality customer service communication is one that many brands fail to invest in. While customer experience should seem like an obvious concern for new business owners, many brands drop the ball in this arena.