Marketing Management

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Customer Service

How To Improve Customer Satisfaction for Your Small Business

A practical way to expand your small business is to elevate your customer satisfaction. When customers have a great experience with the company they’re interacting with, they’re more likely to return.

Advertising

The Different Ways Email Marketing Benefits Small Businesses

Creating a marketing strategy as a small business can be challenging. Most small businesses don’t have the same resources and budgets as larger corporations, which means they often can’t invest in extensive marketing campaigns.

Advertising

How To Advertise Your Brick-and-Mortar Store

You may be experiencing a lack of customers in your store after the pandemic, but you don’t have to worry. With some simple yet effective marketing techniques, business can boom again.

Marketing Management

Best Stationery Design Tips for Branding

In our digital age of social media and digital marketing, many start-ups and small businesses overlook the fundamental importance of “old-school” print materials as a communiqué.

Marketing Management

Why Packaging Is Important To Marketing

When customers shop in stores, they are bombarded by endless shelves of products. With so many different competitors selling similar products and merchandise, having distinguishable packaging is essential.

Marketing Management

Signs That Your Company Needs New Product Packaging

Packaging is an art unto itself and can be the root of success for a product or its undoing. Knowing how to strike a balance between security, graphic design, and cost-effectiveness is no easy task, but it’s necessary to create something that generates consumer interest.

Marketing Management

Commonly Overlooked Startup Branding Opportunities

Running a startup can be quite intimidating, especially if it’s your first time running a company in general. Marketing, finances, and customer satisfaction are only a handful of aspects of the business that you’ll need to worry about.

Sales Management

The Biggest Challenges in E-Commerce

Today, e-commerce is the way forward for most businesses. Modern shoppers are used to finding the products they want from their computers or smartphones.

Marketing Management

3 Ways To Improve the Product Development Process

Designing, manufacturing, and launching a new product is exciting for your business—as long as it’s successful. Employees pour a lot of passion, dedication, and creativity into product development, but that effort goes to waste if your process is misguided.

Marketing Management

Top Tools for Scaling Up a Small Business

In this rapidly-moving media-savvy and digital era, a wide array of small business owners can recognize the power and potential that technology has to help grow their business.

Customer Service

Tips for Improving Guest Satisfaction at Your Hotel

Customer satisfaction rate makes or breaks your hotel’s success. Satisfied, loyal guests are necessary for success.

Advertising

Common Typography Mistakes You Should Avoid

Specific components go into designing a quality product label. One of these vital components is the typography.

Sales Management

What To Know Before Setting up a Tradeshow Booth

Do you have a brand-new product or idea that you have been waiting to share? While COVID-19 paused most face-to-face interactions, opportunities to network and meet directly with customers will soon return.

Customer Service

4 Tips for Improving E-Commerce Customer Service

Developing a customer service program is one of the most challenging parts of running a business. There’s so much you have to think about, from returns to loyalty programs.

Advertising

Top Tips for Creating an Effective Ad

All businesses need promotion. Advertisements, no matter the form they come in, are the driving force behind conversions and sales. There’s no magic formula to creating the perfect advertisement.

Advertising

5 Ways to Sell and Promote Your Business on Pinterest

Most consumers nowadays are searching online when searching for products that they need. On the other hand, they stopped using traditional methods such as catalogs and magazines.

Customer Service

5 Advantages Of Keeping In Contact With Your Customers

The art of quality customer service communication is one that many brands fail to invest in. While customer experience should seem like an obvious concern for new business owners, many brands drop the ball in this arena.

Customer Service

AI-Powered Digital Avatars Will Change Customer Service

In January, Samsung unveiled its newest AI-powered digital avatars aimed at revolutionizing the world of human-like avatars. The project is in collaboration with Star Labs and known as NEON.

Advertising

Top benefits of Using LED Signs to Promote Your Business

There are several types of advertising boards available in the market such as glow sign boards, acrylic led boards, flex boards, and the most famous among them is LED Sign boards. These signboards promote your business and give you an edge over your competitors.

Customer Service

Tips To Improve Customer Experience at Your Car Dealership

Practically everyone needs a car to get around, so it’s probable that most are familiar with car dealerships. While a car is an essential item for most people, the process of purchasing one or having one repaired can be grueling.

Advertising

Why Color Calibration Is Important for Your Business

When you work with colors on a screen versus a product, there are discrepancies you must reconcile. The product’s coloring may not adequately represent what you or your client’s created in the computerized design.

Marketing Management

Ways To Increase Your Business’s Product Quality

Every day, the number of manufacturing companies and service providers continues to increase. Because so many markets are now oversaturated, it becomes even more important that you take the necessary steps to ensure your product will stand out in a crowd full of competition.

Sales Management

How To Increase Online Sales: 3 Tips

During the coronavirus pandemic, the way people shop has changed drastically. Many people rely almost entirely on online shops to get the products they need and want.