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How to prepare your business for the sale - view tip
You can maximize your business value by having a viable marketing strategy in-place - view tip
Important guide prior to announcing that your business is for sale - view tip
To whom to sell your business - view tip
#5 Timing Your Business Sale - view tip
#6 What is Your Company Worth? - view tip
#7 Cash Determines Price - view tip
#8 Listed 3-out-of-4 Businesses Do Not Sell - view tip

Sales Tip #2

Having a viable marketing strategy

Maximize Your Business Value By Having A Viable Marketing Strategy In-place
The key ingredient for any buyer when taking over a company is having in place a marketing plan that has measurable returns. A viable marketing plan includes:

  • established contracts or loyal customer base
  • repeat sales
  • working advertising plan
  • defined market segmentation
  • profitable e-commerce position
Ensuring A Steady Cash Flow

When the business owner demonstrates a marketing plan that is working, it increases the perceived value of the company to the prospective buyer. The greatest confidence you can place in the mind of the buyer is a plan that they can take over and build up, ensuring a positive cash flow for the future.

We have more information related to developing a viable marketing plan

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Krayton M Davis
Executive Director, Novars Group, Inc

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