Maximize Your Business Value By Having A Viable Marketing Strategy In-place

The key ingredient for any buyer when taking over a company is having in place a marketing plan that has measurable returns. A viable marketing plan includes:

• established contracts or loyal customer base
• repeat sales
• working advertising plan
• defined market segmentation
• profitable e-commerce position

Ensuring A Steady Cash Flow

When the business owner demonstrates a marketing plan that is working, it increases the perceived value of the company to the prospective buyer. The greatest confidence you can place in the mind of the buyer is a plan that they can take over and build up, ensuring a positive cash flow for the future.

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