Disruptive Technologies Making Real Estate Processes More Efficient

New Innovative Ways to Showcase Properties

Traditionally, when real estate agents would prepare for their property showings, it involved bringing clients several brochures and technical drawings before physically showing up to properties and touring them. While this isn’t a dead practice by any means, new technologies have disrupted this norm.

Now, agents are able to utilize tools like virtual and augmented reality (VR/AR) to create an immersive property touring experience that can be enjoyed by clients regardless of where they’re located. These cutting-edge tools help to transport both the agent and homebuyer into a completely virtual environment that allows them to digitally explore all areas of the home.

Augmented reality technology is another important element of this technology that helps individuals recreate a visited space virtually, adding their digital models of furniture or various household items before a remodeling project so they can instantly see how a space would look when they add their unique style to it. This creates a much more intuitive and personalized property showing for clients.

Using Data Analytic Tools

Nearly every industry today has started to rely on data analytics tools to help drive businesses forward, and the real estate sector is no different. The marketability and closing potential of listed properties are intrinsically linked to various market trends that are always evolving. Data analytics tools help to collect and better understand the data that feeds these trends.

Agents are able to use the information that these tools provide to help them make wiser decisions about all areas of their business. When the stakes are high and client relationships (and commissions) are at stake, the analysis these solutions provide can mean the difference between profitable deals or losing valuable resources.

AI-Driven Technologies

Real estate agents are used to working at a fast pace and are no strangers to the concept of a deadline. However, over time it can be incredibly difficult to put a balanced effort in new client acquisition and retention without the right tools to help streamline their efforts.

AI-driven technologies have become a critical element in improving business automation and are completely changing the game for real estate professionals. Agencies are able to use intelligent tools that can completely offload repetitive tasks like setting appointments, sending follow-up reminders, and notifying them about important industry updates.

Intelligent IoT Solutions

The Internet of Things (IoT) has been another disruptive technology that has continued to develop and improve over the years. IoT is essentially the “smart” in smart devices and these types of solutions are represented by everything from digital assistants to intelligent thermostats and lighting solutions.

For agents, these solutions can be incredibly helpful when they need to remotely manage a property’s connected devices like security systems, lighting, or HVAC before a property is shown. These technologies help to provide more convenience and are another great way to showcase more value in properties.

Customer Relationship Management Software

CRM (Customer Relationship Management) software is useful to businesses in a variety of ways. First off, these solutions make it much easier to keep track of all your clients in one place. However, they’re functionality can be extended much further and be incredibly helpful for real estate agents in a variety of ways.

When using a CRM platform, agents can automatically track all calls or emails sent and received to and from clients while keeping everything organized in one unified platform. Because of many CRM solutions’ open-source designs, many of them are also able to integrate many other platforms together, creating an efficient ecosystem where all business operational elements can be performed in the same place.

These tools can be essential when building and managing lead pipelines and helping to nurture relationships before and after new projects are taken on. 

Aerial Photography and Video Streaming

One of the most important elements of showcasing properties is getting accurate, and professionally developed imagery to provide to clients. However, while traditional photography and staging is important, aerial footage of a property is also an impactful way to highlight all features effectively.

Aerial drones have become a great way for agents to capture more unique photographs of a property and give their clients a new perspective when evaluating homes. These solutions not only eliminate the need to use expensive photographer services when staging homes, but they can also add a completely new dimension to the property showing and leave a more lasting impression on clients.