Marketing Management
Brighter Business Ideas for a Company Stuck in a Rut
It’s fairly easy to recognize when a company is stuck in a rut. The first sign is usually lackluster sales.
How to Help Your Franchise Succeed
You are a new franchise owner or are seriously considering buying into one. Franchising provides a proven business model, but your due diligence can save you a lot of grief.
Client Satisfaction and Your Small Business
Happy customers make for a healthy business. The greater your customer satisfaction, the more likely you are enjoying the profits that go with it.
5 Small Business Marketing Suggestions to Boost Revenue
Sales are an essential activity for every business. It enables a business to employ individuals, purchase devices, and manufacture items or provide services.
How to Build a Successful Sales Team
Your business needs to increase its sales, but you are finding it difficult to raise those sales by more than 1 percent per month.
You Can Attract New Customers to Your Store
Your sales are down, your competition is closing in and you are worried about the long-term prognosis for your store. Welcome to the world of retailing where uncertainty is the name of the game.
A Public Relations Plan You Can Implement
Your business has a message, one that you are eager to get out. That message should be disseminated through a public relations plan designed to help you find new customers and increase your sales.
First Tradeshow? Avoid Making a Big Mistake with these Tradeshow “Don’ts”
Although a tradeshow can be a great way to network and get your brand out into the community, many businesses fall flat when they fail to prepare.
7 Lessons Gamers Can Teach Brand Marketers
The video game industry and the gamers that fuel it have a lot to teach brand marketers.
The Fundamentals of a Three-Month Sales Plan
Your business needs a revenue boost in a bid to increase profitability. Whether you work alone or have a supporting staff of thousands of dedicated individuals, your business may benefit from a short-term or three-month sales plan of action.
Too Shy to Connect: How to Survive Networking Events
You are a talented individual, one that many business owners would love to have as part of their team. That talent, however, may not be recognized beyond your present circle for one big reason: you are introverted and networking is the hardest thing for you to do.
Effectively Advertise Your Business Apart from the Internet
To attract new customers, you must advertise your business. The Internet is an important way to reach people as it helps you to do so in ways that can certainly benefit your business.
Difficult Customers and How to Deal With Them
Every business has them: customers who are difficult, causing much strain as you go about your work.
Smart Marketing Strategies for Small Businesses
Your business is wallowing where it should be thriving. You’ve tried the usual marketing initiatives, including newspaper advertising, radio spots and direct mail marketing.
From Dreams to Reality: How to Turn Your Good Idea into a Real Product
Entrepreneurs and product designers alike have great ideas for the products they want to use as their ticket to a new business venture. However, once an idea for a great product is formulated, the process often stops there.
7 Tips for Effective Business Networking
The key for every small business? Networking, as meaning, “Developing and using contacts made in business for purposes beyond the reason for the initial contact.”
Sales Management: Introduction
In the world of business, sales could mean everything in the overall survival of a company. Sales is the foundation of any business especially in tight economic times as businesses compete for limited dollars spent in economic consumption.
