Marketing Machine: 4 Ways to Improve Your Customer Outreach

Marketing Machine: 4 Ways to Improve Your Customer Outreach
  • Opening Intro -

    It is no secret that customer outreach is a necessary step to building a quality business, and the good news is that there are more ways than ever to connect with your customers.


With the advent of social media and various networking sites, communicating with customers has never been easier. The following are four ways to improve your customer outreach and ensure that you are making the most of the opportunity to communicate with customers.

Prompt Responses

If a customer reaches out to a business with a question and that business takes a period of several weeks to reply, then they have almost certainly lost a customer. Being accessible to customers is only the first step. If your business is not replying to questions within a period of 24 hours or less, then you are almost certainly losing business.

What can you do? Well, the latest trend has been to setup a virtual helpdesk. This will allow your employees to receive questions from customers online and reply to them from their desks. This method has proven highly effective and allows customers to receive answers to their questions without taking up extra resources.

Mailing Lists Are Dangerous

Everyone is signed up for at least a dozen mailing lists, and the vast majority of them are nothing but a nuisance. Why? There is little to no uniqueness to these messages, and they often talk about sales or products that customers simply have no interest in.

The solution is to personalize the messages that are sent out to mailing lists. For example, if a customer were to buy a lipstick from a cosmetics company, then maybe they would receive an email about a matching lip liner. By paying attention to what customers are purchasing, your company’s emails will finally be able to leave the spam folder and start generating business.

Survey All Day

If there is one surefire way to hear what your customers think, it is to ask them to complete a survey. While the majority may not fill these out, you will be hearing from both the people that had a truly positive or extremely negative experience, and these are what you should be focusing on. By finding trends in positive and negative experiences, you can determine how to create more of the former and fewer of the latter.

That said, the solution is not to put the link to a survey on the receipt. People seldom look at receipts after they have been tossed in the bag, and few customers will make an exception to fill out a survey. Instead, send them a link online or leave one up on your website. This way, your customers are already at their computers and will be much more likely to fill out the survey.

Build Your Brand

When building your brand it is important to remember how each action will impact the way the customer views your company. One simple way to build a positive brand image is to use paraphernalia to give to your customers. These can be as simple as t-shirts, cups, pencils, lanyards, and others useful items. When ordering advertisement items for your company, consider using a website such as the mascot company. Ordering these items online gives you more options and you can receive them fairly quickly for your next event.

By utilizing these techniques, you can ensure that you are constantly receiving customer feedback. Your business will be far easier for customers to communicate with, and you will be able to keep many more customers happy and returning to your business.



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Categories: Sales Planning

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