10 Reasons why Your Business Needs a Blog to Engage Customers (Part 2/2)

Continued from part 1: (view)

5. Blogging helps increase your SEO

Writing regular fresh content is a perfect way of staying on top of your competition in google or bing search results. It is important to figure out the specific keywords to use while writing your blogs. These keywords should relate to what your business is all about. Blogging will definitely increase your SEO ratings.

6. Build better customer relationships.

Customers get a better understanding of your business from reading your blog. A deeper connection can be created from this. Customers like to be informed and if they find credible and trustworthy information on your blog, there is a high likelihood of converting them from just readers to leads. Blogs also offer an opportunity to interact with your readers through comments, suggestions, subscriptions etc.

7. Build a community with your readers

A lot of interactions, suggestions, partnerships, sharing and even collaboration can happen in the comments section of every blog. This is one of the many advantages of the blog. Responding to the various comments from your readers visiting your blog is a nice way of building a community around your business.

It is therefore important to keep the comments section very active to allow for such interactions. As a business, you will be able to collect a lot of customer feedback on how you could improve your business.

8. Build a network of industry experts

While blogging, it is very easy to connect with other bloggers and readers in the same field of expertise as you. Network with these other expert bloggers from your line of business. Not only does it add to your knowledge base, but also helps you create a larger business network. You gain hundreds of insights on your industry and valuable links from other blogs. Blogging will help to build your continued presence on the internet and keep you abreast of your competition as well.

9. Transfer content to social media

Social media has become a great place to look for customers.

But, getting content that you can post on social media is not all that easy. You need to find a way of sharing content that will drive traffic from social media to your site.

Blogging helps you create content that is personalized to your own brand. This content can in turn be shared on social media and drive more traffic to your website. Simply put, when you share your blog links on social media, every click on the link will lead the reader directly to your website. It is just a matter of time before you convert this traffic into valuable leads.

10. Develop a passion and a niche

Writing is simply not for everyone and it doesn’t come easy. It is important for you to develop and cultivate this passion of writing. Studies show that if you write about a certain topic, your level of interest in the topic will definitely go up. Blogging about your business and a specific field of interest will help you.

Build a niche in that market and develop yourself as an individual in that field. Sometimes, you will have to do more research or reading before you can blog, especially when it comes to the technical details of a business. This will definitely help you improve as a person, as well as be very beneficial to your business.

Conclusion:

Blogs are very important in terms of creating brand awareness, informing, clarifying, educating and entertaining – provided you have the right audience. You get an opportunity to showcase your expertise to your readers. In my opinion, every serious business that wants to identify itself as a market leader should own an active blog in order to stay ahead of competition.

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