This is a piece of legislation which dictates how and what you can send to customers. These customers don’t necessarily have to be subscribers, they can be anyone you email as part of your day to day business. Failure to adhere to the CAN SPAM guidance can have severe implications for your business.
This infographic created by EveryCloud has been developed so you can continue to communicate with your customers but also comply with the relevant legislation. Businesses should take great care when sending business emails so they are not misleading or deceptive and any emails you send out to advertise products or services are clearly identified as being advertisements. Recipients must be able to opt out of receiving further communications and these opt outs must be processed in a reasonable timeframe.
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