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4 Ways Client Reviews Impact Your Business & How to Get More of Them

4 Ways Client Reviews Impact Your Business & How to Get More of Them
  • Opening Intro -

    It's always heartwarming to receive feedback from a product or service your business offers.

    However, not every case is as positive as you'd like it to be.


In fact, too many negative reviews of your business can severely damage your reputation and sales. Here are a few ways your client’s reviews can impact your business and how to get more of them:

They Form an Opinion About a Business

The way people respond to your business’s products or services formulates an opinion about your reputation. However, this brand reputation is used by everyone to decide whether or not to buy from you. The more negative reviews your company gets, the fewer customers you’ll end up getting. However, the more positive reflection on your brand reputation, the better your business will do. This is why you should exhibit your testimonials directly on your website, just like Ken Caryl Glass, Inc does. This is a great way to inspire confidence in potential customers about their decision to choose your business to fulfill their needs.

They Show up in SERPS

Most review sites also post their reviews for businesses in search engine results pages or SERPs. This way, when people search for your business, they can see your reviews right in the search results. Unfortunately, if your business doesn’t have a lot of good reviews, this could negatively impact your business.

They Impact Sales

When you get positive feedback from customers, your sales and conversion rates are bound to go up. However, negative feedback can do the complete opposite and cause your reputation and sales to crumble.

They Hold Long-Term Consequences

Even if only a sentence, comments and reviews on your business will always have consequences. This is because business owners can’t quickly remove reviews, so potential clients are bound to see them, which can damage your brand reputation and business’s standing.

How to Get More Reviews

Fortunately, there are a few ways you can help build your brand’s reputation back up and get more reviews. Here are a few ways you can do so:

  1. Ask your customers to review your product or service. Although this may seem awkward to do, you can set up some incentive to make your customers want to review your business.
  2. Create accounts on a variety of review sites. Spreading your business out on multiple review sites can help lower the impact of one negative review. Sign up for Yelp, Google Local, TripAdvisor, LinkedIn, CitySearch, etc. to avoid letting one lousy review get your business down.
  3. Offer more straightforward ways for your customers to leave feedback. On average, customers don’t look for ways to leave reviews for businesses. If you’re looking to improve the number of reviews you have, make it easier for them to do so. Whether it be putting links to your review accounts on Google, Yelp, etc. or sending them a follow-up email or letter, don’t make your customers work to review your business. If you do, you can only expect a poor review.

In today’s modern technological era, there are plenty of ways a person can review your business, whether it be on social media or review sites like Yelp. However, not every review is going to be a positive one, which can severely impact your business. Hopefully, with the help of this guide, you could find new ways to get more reviews to help even out the poor feedback you get from customers. Or, add to the excellent feedback your business is already getting!



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