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You Need a Mass Testing Strategy For Your Business

You Need a Mass Testing Strategy For Your Business
  • Opening Intro -

    Are you implementing texting or SMS messaging into your business communications strategy?

    If not, you should because texting is now the preferred method of communication among the younger generation of customers and workers.


Recent data shows the average open rate for email as of 2018 was 24.8% while the average open rate for text messages is around 98%. So, with that information, it’s easy to see why you need to consider adding mass texting to your communications strategies, and here are 5 ways to accomplish that.

1: Entice Users With Offers

When you have an audience who’s opted into receiving your SMS messages, they’re receptive to receiving offers such as discounts and coupons, which is a great way to keep them engaged.

For example, let’s say you have a clothing store and you’re having a flash sale of 25% off jeans. That message is better delivered, received, and acted on via text message than if you emailed or ran an ad. Plus, sending a link to purchase with a coupon code is a great way to increase the response and impulse purchases.

2: Listen To Your Users

Another great benefit to mass SMS messaging is the ability to be in contact with your customers and get important feedback. Most people won’t respond to a survey that’s emailed, and if they do, it may be well after the timeframe you had in mind.

Asking brief questions or texting a small survey to your user base is a good way to get instant feedback, which puts you in a better position to meet their needs and increase your revenue.

3: Give Value To Your Customers

If you’re set on using SMS messaging, be wary of what messages you’re sending out to your customers. You don’t want to bombard them, and you don’t want to bore them with nonsense. So, part of your strategy is to provide something of value in every message you send. This can be important information or offers they can’t resist. The key is to plan these offers well in advance and do market research to find out what your customers truly want so you can give them something to act on rather than fluff, which may make them want to opt out of future messages.

4: Don’t Bombard Your Customers

One reason people don’t respond to emails the way they used to is because their in-boxes are full of stuff that gathers through the days and weeks — stuff like junk mail, personal emails, business emails, and offers. You don’t want to bombard your customers with too many texts to clutter up their SMS app because they’re going to opt out or they won’t respond. A good strategy to employ is to develop a schedule and stick to it and let the customer know up front how many texts they are likely to receive in a given week or month.

other valuable tips:

5: Make It Easy To Get Out

If customers don’t have an easy way to opt out of receiving your text messages, it will make your company look bad and overbearing. So, it’s essential you make it clear and easy for those who no longer want to receive your messages to opt out. This makes your company look better and leaves the door open should they come back because they know they can trust you.

While email should also be a vital part of your business communications strategy, text messaging is just to ubiquitous and powerful to ignore, which is why it’s essential you include it. As text messaging is taking over more and more each year.

Image Credit: Pixabay

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