If you are thinking of opening your business in a new location, then you know that you must have marketing that catches people’s attention. While people are bombarded with over 5,000 marketing message daily, so the brain automatically ignores most of them.
Brand counterfeit is becoming an increasing issue nowadays. Luxury brands lose millions of dollars annually because of counterfeit merchandise and patents prove to not be enough to protect a product from being replicated or challenged by competition.
According to a recent Gallup poll, the number of businesses that fail every year is higher than the annual number of new startups. The success of every company partially depends on their ability to establish a likable and well-recognized brand.