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Forward Marketing: 4 Steps for Moving Your Brand Beyond Your Town

If you are thinking of opening your business in a new location, then you know that you must have marketing that catches people’s attention. While people are bombarded with over 5,000 marketing message daily, so the brain automatically ignores most of them.

Marketing Management

Brand Counterfeit: a 21st Century Issue

Brand counterfeit is becoming an increasing issue nowadays. Luxury brands lose millions of dollars annually because of counterfeit merchandise and patents prove to not be enough to protect a product from being replicated or challenged by competition.