Forward Marketing: 4 Steps for Moving Your Brand Beyond Your Town

Forward Marketing: 4 Steps for Moving Your Brand Beyond Your Town
  • Opening Intro -

    If you are thinking of opening your business in a new location, then you know that you must have marketing that catches people's attention.

    While people are bombarded with over 5,000 marketing message daily, so the brain automatically ignores most of them.


Therefore, you need an unusual tactic to make sure that people in the new location will stop and pay attention. Here are four tips to get people to pay attention when moving your brand to a new town.

Plan a Community Event

There are many ways that you can make your company part of the new community through carrying out a community event. You can plan a carnival almost any time of year with fun games for the whole family to play. Youth sports programs are often looking for sponsors, and they will gladly put your name on the jerseys. Many nonprofits will let you help with their activities while mentioning your company in their newsletters and marketing. People often feel great about doing business with a company who is committed to making their community a better place to live.

Use a Truck

Many people pay attention to big trucks, like those from Arrow Truck Sales, when they pass them on the road anyway, so stick your message on the side of one in colorful letters that are easy to read. Up the game by blaring music from the truck’s cab or using an unusual light display. Drive the truck around town or park it in a visible parking lot. Of course, you will want to check with local law enforcement to make sure that you stay within codes, but there are many creative possibilities. You can even use it as a base to give out free samples of your product.

Hold an Unusual Contest

Bring your customers in on the act of helping you create new names for products or services. For example, one museum in Chicago wanted to get millennials to come to their facility more. Therefore, they held a contest with the winner getting to live in the museum free for a month. In exchange for free rent, the winner had to blog about real life experiences in the museum. This contest generated over 1,500 entries from around the world and over 50 percent more millennials came to see what all the buzz was about at the museum.

Use Hot Air Balloons

Hot air balloons are available in almost every size and shape imaginable. Tether one outside your new location high enough that people can see it from quite a distance. They will naturally be drawn to the location to see what the unusual object is in the distance. Make sure that your business looks inviting, so they will want to stop and see what you have to offer.

The average person sees an ad every 11 seconds. Therefore, try these ideas to make sure that they remember your company in its new location.



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