What is the Facebook Pixel and How Can You Use It?

What is the Facebook Pixel and How Can You Use It?
  • Opening Intro -

    Nowadays Facebook is the most important platform for advertisers.

    There are many reasons why advertisers run ads on Facebook, but mostly it is used for engagement, awareness and website traffic.


On this blog, we will talk about Facebook Pixel, which is the best tool for re-marketing and for tracking customers on different levels.

So what does Pixel do? Pixel tracks customers on your website and finds them on Facebook. By Pixel, you can make different kinds of custom audiences, in which you will sort them on three groups:

  1. customers who saw landing page
  2. who added your product on the shopping bag
  3. who actually purchased your product.

Now let me explain how to create your own Facebook Pixel step by step:

How To Create Your Facebook Pixel

  1. Go to Ads Manager and from the toolbar select Pixel.
  2. When the Pixel interface is loaded on your screen, press Create Pixel button.
  3. After clicking Create Pixel button, name your Pixel on the provided bar with the tag “Pixel Name”. Pixel name should be something like “www.yourwebsitename.com Pixel”.
  4. Click “install pixel now” and copy the URL provided in the bar.
  5. Send your Pixel URL to your website support guy and ask him to put this Pixel on 3 different places, which are: landing page, shopping bag (optional) and “thank you” page.

After the Pixel is ready to go, you have to wait to collect the proper amount of customers who will be placed on custom audiences. The length of this process is dependedent on how much you spend on Facebook ads, how good are your SEO and SEM and what’s your page’s traffic.

If the number of your custom audiences are suiting you then you just use it, but if not you can create Lookalike Audience with the percentage of 10 or 20.

So why do you need your Facebook Pixel in 3 different places on your website? That’s the most fascinating thing which Facebook Pixel can offer.

Thank You Page

You need Facebook Pixel on your website’s “thank you” page because you can track all the customers who have purchased your product. So basically every time when you launch a new product you can use re-marketing with “thank you page” custom audience and as a result, you will show your ad to customers which already have shown interest in your product.

“Thank you page” custom audience is the most important audience because they are most likely to make “call to action” and purchase again.

Shopping Bag Add-On

You need Facebook Pixel on your website’s “shopping bag” add-on to track customers who have added product on the bag and have never purchased it.

To create this kind of custom audience, you need to include your “shopping bag” custom audience and exclude “thank you page” custom audience. You use this to re-market customers which have had some doubts about purchasing your product.

other valuable resources:

Your Landing Page

You need Facebook Pixel on your website’s landing page to track everyone who clicks on your ad and doesn’t bounce until your landing page is loaded.

To sum up, the Facebook Pixel is the most useful thing for re-marketing. This can be used to sell new products, re-inform customers about old products and raise awareness about less attractive products.

If you enjoyed this blog, please share it with your friends so they can also raise their sales on their eCommerce.

Image Credit: Pixabay

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Last update on 2019-02-14 / Affiliate links / Images from Amazon Product Advertising API



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