The Role of Wholesale Distribution in Small Business

The Role of Wholesale Distribution in Small Business
  • Opening Intro -

    Wholesale is a term many people are already familiar with, as some big-box retailers offer discounts for using it.

    However, the term describes a type of purchasing usually conducted between businesses.


By purchasing very large quantities of key materials and items, businesses save money, among many other benefits. In particular, the role of wholesale distribution in small businesses is to allow entrepreneurs to compete on a large professional scale.

Building Trust Between Businesses

Arguably, the role of wholesale distribution in small businesses is primarily to help create relations between businesses with related services. For a small business, it can be very difficult to secure enough packaging at a good price every time they need to refresh their inventory.

The ability to always turn to one supplier for the same great supplies over and over again saves what would otherwise be wasted energy and money. Businesses have the freedom to explore each other’s offers and choose which company will best be able to support their own.

Ones that work well together often have lasting interactions for years, which cuts out the need to guess about where important materials will come from and how much they will cost.

Saving Time and Money

Having essential materials always located in one reliable warehouse also saves the small business from many logistical nightmares. While larger operations have the funds and manpower to manage their global distributors, most entrepreneurs simply don’t.

If wholesale packaging wasn’t in the picture, that would mean many small businesses would be trapped using local materials and selling only as far as they could afford to ship one package at a time.

Accessing this service means that not only can goods be packed in consistent containers, but that large orders of packed products can also be predictably shipped using wholesaler’s distribution routes. Some packaging companies even pack and distribute as part of their holistic service, saving companies with less resources some serious grief.

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A Shared Value

Small businesses always must account for the cost that is essential materials. For instance, home canning businesses might sell jams and jellies, but they always need a steady stream of canning jars to keep selling commercially.

Without wholesale jars available, such businesses would have to get supplies wherever possible, including paying full retail price. Every bit of cost that goes into making any goods is factored into the final price, which would make many items suddenly have prices that would fluctuate erratically as materials shift in availability!

Being able to consistently order in quantity at a wholesale discount saves small businesses money. In turn, this allows entrepreneurs to set consistent prices and pass along their savings directly to their customers.

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