3 Surprising Advertising Trends to Watch Out For in 2018

3 Surprising Advertising Trends to Watch Out For in 2018
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    The 2017 advertising trends and techniques have set a high bar for what we should expect this year.

    Businesses are going to take advertising a notch higher to convince potential customers that their products or services are right for them.

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The 2017 advertising trends and techniques have set a high bar for what we should expect this year. Businesses are going to take advertising a notch higher to convince potential customers that their products or services are right for them.

As new technologies keep on coming up, more personalized, relevant and effective forms of advertising are going to pop up too. In 2017, we saw social media and videos being integrated into almost all advertisements.

Such effective forms of advertisements are still popular this year. This is because they help many businesses reach a larger audience. Having the knowledge of upcoming advertising trends will help a business stay ahead of the competition.

Here are 3 advertising trends to watch out for in 2018.

1. Electric displays

Despite the emergence of new technologies every now and then, traditional signs have remained very effective in promoting businesses. In 2018, we are going to see more of digital screens.

Many advertisers have realized that digitalizing is very effective and this would be a plus to the static displays. Electric displays are more engaging and consumers will randomly get information about a product or service in an attractive manner through various LED boards and displays on the streets.

2. Geofencing.

So, what is geofencing?

It’s a reliable form of advertising that can reach many people at once. Several advertisers have been using it in 2017. This year, it’s going to gain more popularity and traction.

Geofencing allows advertisers to send emails, texts, or push notifications to customers that are in a specific area. This technology uses GPS and RFID to reach mobile users that enter a certain space.

3. Chatbots.

Chatbots came into play in 2017 and there is no doubt that they are here to stay. Although they are not yet very popular, they will continue to gain traction in 2018. And according to Business Insider, more than 80% of companies worldwide will integrate this technology by 2020.

The advertising space is getting more and more saturated with content. Therefore, advertisers are forced to fight for the attention of customers.

Chatbots are programs that are designed to engage a potential consumer in a conversation through text. The program is able to engage a customer in a simple conversation. It can also answer any general questions.

In fact, it can be difficult to even tell if you are chatting with a robot or an actual person. A technology which involves engaging a customer before, during and after a purchase will create loyal customers.

Businesses need to be aware of various trends in order to stay ahead of the competition. The advertising and marketing niche keeps on evolving every day to a more relevant and personalized form. So, when businesses evolve with the trends, they will naturally increase their revenues.

Share this article with your friends on facebook, twitter, LinkedIn or any other social media site. Ignorance should not be a cause for business failure.

Research links:
1. http://hivewyre.com/2018-ecommerce-advertising-trends-watch/
2. https://www.forbes.com/sites/forbesagencycouncil/2018/01/30/six-digital-marketing-trends-to-watch-in-2018/#15eb0c0447e8
3. https://www.roihunter.com/blog/5-online-advertising-trends-to-watch-out-for-2018

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