Ways To Make Your Laundromat Stand Out

Ways To Make Your Laundromat Stand Out
  • Opening Intro -

    It can be a struggle to distinguish your small business from your competition in nearly any circumstance.

    However, if you own a laundromat, you’ll often face challenges that require unique answers to improve your business.

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If you own or are thinking of owning your dry cleaners, read on to learn diverse ways to make your laundromat stand out from the crowd.

Expand Your Brand on Social Media

There’s more opportunity than ever to reach out to potential customers and receive free advertising across the social media landscape. It’s simple and effective to market discounts and amenities on online platforms to millennials and college-aged kids who typically frequent laundromats.

You can also hire a social media guru who can create posts and advertisements that will specifically target and appeal to demographics in your surrounding area.

Upgrade Your Equipment

Upgrading your equipment has many advantages that will help set your business apart from competitors, so do it whenever possible.

Old and outdated equipment can increase your utility and repair bills while driving away customers.

You should also consider coinless service when it’s possible. Customer satisfaction will improve immensely with newer, more reliable machines and boost business when people are picking which neighborhood laundromat to use.

Make Physical Improvements to Your Location

Making a few changes to your laundromat can sometimes be time and labor-intensive but can pay off in spades. For example, you can expand the number of seats you offer and add tables so that people can get work done while they wait for their clothing.

If your interior looks a little dingy, you might also consider giving it a fresh coat of paint. You can also talk to your customers about what they like and what they want to see improved to provide you with an idea of what you should tackle first.

Offer Multiple Payment Methods

As more transactions become cashless, many traditional coin-based laundromats are at risk of getting left behind. By offering customer’s multiple ways to pay, such as cash and credit cards, you can offer better service for your customers.

This added payment flexibility can be a big attraction, especially considering coin shortages from the last year.

Add Amenities

Look around the neighborhood and see what other laundromats in the area offer their customers. There’s certainly a chance to supply a better customer experience than these places offer.

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One of the best ways to make your laundromat stand out is by giving it different amenities. Offerings like Wi-Fi, televisions, snack and drink machines, kid’s corners, arcade machines, and more improve customer satisfaction and can help generate added revenue.

People will also be more likely to choose a laundromat with these offerings over one that is bare bones. With just a little work, your laundromat will stand far above the competition. Pretty soon, you may even be looking to add more businesses.

Image Credit: ways to make your laundromat stand out by envato.com

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