Easy Rebranding Ideas for Small Businesses

Before rebranding your company, start by assessing your current brand. Identify areas you want to improve. Your business doesn’t need to look exactly like your competitors, but you can draw some inspiration from people in your field. One easy rebranding idea for small businesses is to audit existing brands. This work will help reveal what’s working for others. You can even check out companies from different industries if you want some fresh ideas for colors, fonts, tag lines, and more!

Use Social Media

Use social media platforms like Facebook and Twitter to show off your fresh look. These are places where customers go when they want information about a company. Because you want to change your brand identity, it only makes sense that you would create regular posts on these websites—make sure those posts reflect your new brand identity!

You don’t have to change every detail about every account, but you need to make sure visitors recognize that everything is from your company.

Give Your Website a Fresh Look

Redesign your website to include new logos or imagery. You should regularly update it with relevant content. It’s also a good idea to take this opportunity to add some SEO-friendly content, including keywords for products or services you offer. Your site could get more traffic if customers can easily find it during a web search.

Integrate Visual Elements

In addition to your revised brand positioning, you can create a new visual identity for your business. The visual identity should include:

A new logo.
New brand colors and fonts.
Imagery that reflects your customer experience.

These visuals should integrate into all customer-facing materials, such as marketing collateral, your website, and the signage in your retail location.

Mean What You Say

For many businesses, this is a question that arises during rebranding. If you’re not sure what you want your customer communication to say about your company, now’s the time to figure it out.

There are two main parts to any piece of customer communication: the language and the visuals that accompany it. Are these visuals clear and professional-looking? Are they abstract representations meant to evoke emotions? Both approaches are practical if they match your brand’s personality, but never pull them straight from a stock photo website without considering how well they match your brand.

Brand Collateral

After you’ve updated your branding, the next easy rebranding idea for small businesses is to look at all the collaterals that need an update as well, including business cards and brochures.

Your business card is the first thing people see when they meet you. It needs to reflect your new brand identity and include any updated contact information. If you have a team, we recommend updating their contact cards and yours. If you have any print or digital marketing materials, such as a brochure or booklet, make sure those are also up-to-date with your new logo and color scheme.

If you sell products, remember to change the packaging and label designs when rebranding. Even if your product doesn’t change, make your small business’ packaging more interesting with newly designed packaging.

You don’t need to spend a lot of money communicating a new brand image to your customers. There are many small changes that will significantly impact how people perceive your business.

Image Credit: Easy Rebranding Ideas for Small Businesses by Adobe Stock #74051997

-------------------------------------------------------------------------------------------------------------

home remodeling reference (links to internal page)