What Are the Benefits of Inbound & Outbound Telemarketing?

What Are the Benefits of Inbound & Outbound Telemarketing?
  • Opening Intro -

    Telemarketing is a longstanding form of marketing in which products are pitched via the phone.

    You might not know, however, that there are two main different forms of inbound and outbound marketing.


Each one comes with its own benefits. This guide can help determine which form of telemarketing would be best for you.

Inbound Telemarketing Benefit: Customers Call You

Telemarketing is long associated with people calling announced to pitch products or services. However, this isn’t completely accurate. With inbound telemarketing, which can be done via inbound call center services, customer will call you. There might be many reasons why they do so. For instance, they could call you because they found out about a product through an advertisement.

They could also want to know more about a certain product that they’ve purchased. Inbound marketing then lets you tell them about additional products and benefits. Since the customer is calling you directly, they are less likely to feel inconvenienced. Instead, they’ll want to take part in a more active conversation with you. This lets you have more control over the conversation. Should you feel the conversation slipping, you can use techniques to get it back on track.

Outbound Telemarketing Benefit: More Time to Prepare

When you work in outbound telemarketing, there will be lots of preparation when it comes to calling. Since you will be cold-calling people, you need to hook them in right away. Therefore, a well-written pitch is crucial. You need to hook in your potential customer as soon as possible. The benefits need to be explained right away.

One way to hook in somebody is to ask them about an existing service. For instance, you might ask them if they’re satisfied with their current cable or internet service. You can then use that as an opportunity to explain how your product or service will benefit them. You should also use it as an opportunity to be conversational so that the person feels secure with you. Practice sales pitches with friends and family members over the phone, so that you get used to doing in a comfortable environment.

Inbound Telemarketing Benefit: Problem-Solving

When people call you as an inbound telemarketer, they will often have grievances to be resolved. They might be long-term clients of yours who have issues with a product or service of yours. This might seem like a difficult aspect of inbound telemarketing. However, you can use it your advantage. People will respect businesses that are respectful towards their customers.

If you train your telemarketing staff properly, they’ll be able to understand how to treat complaints. Customers should be treated with respect, whether they have a complaint to file or are looking to buy something. When you want to make a strong connection with customers, you can use this as a great opportunity.

Outbound Telemarketing Benefit: Improve Sales Techniques

Outbound telemarketers will tell you all about how much rejection they deal with. Many people they call have grievances with telemarketers and will hang up immediately. However, those who are dedicated don’t spend all their time worrying about who they don’t reach. Instead, they revel in how many people they’re able to reach.

If someone doesn’t want their service, they don’t feel dejected. Instead, they consider what about their pitch didn’t quite work. So, they instead use it as a learning opportunity. They think about how they could have pitched the product or service differently. They also keep track of trends regarding their sales history.

Telemarketing is a very popular form of marketing and selling products. By taking part in telemarketing, whether it’s inbound or outbound, you can make an impact. Following these tips will help you determine which kind is the best for you.



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Categories: Sales Management

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