4 Killer Logo Design Tips

So, if you’re starting your own business, you should definitely try to make sure you make the most off of your logo design. And in order to make things easier for you, we’ve come up with a list of 4 tips that are guaranteed to help you create a great logo for your business.

Choose the right color(s)

When designing your logo, you have to take every aspect of it into account. This means you’ll need to stop and take some time to think about what colors you want to incorporate into your logo. Just bear in mind that you shouldn’t go for a specific color just because it’s your personal favorite. Instead, you need to understand that every color has a different implication and if chosen carefully, it can help you convey your message. For example, red is often associated with something urgent which makes it a perfect color for a fast food restaurant’s logo while green represents growth and is often used by stores that sell organic food.

Try to avoid clichés

There are new logo design trends emerging every day. However, many entrepreneurs choose to ignore this and go for the same idea many other companies have used over and over again. This is definitely something you’ll want to avoid. Not only because it’s going to make your logo less memorable but also because it’s going to confuse your customers. And having your business confused with another company with a similar logo is probably the last thing you’ll want to do. Therefore, you might want to avoid using some logo design clichés such as an arc over the top or chat bubble logos. Instead, we recommend being creative and coming up with something that’s going to make your logo stand out from the crowd.

Make it usable on promotional items

Once you design your logo, you’re not only going to use it for your storefront or on your website. Promotional products are always going to play a huge role in your company’s marketing efforts and that’s why you have to make sure your logo can be used on these as well. Promotional items such as pens, t-shirts and umbrellas are something you can never go wrong with and chances are you’ll be using them to promote your business. Therefore, once you have your logo designed, you might want to turn to experts in t-shirt printing and see what your logo looks like when printed out. You can then make some last-minute modifications before finally unveiling your company’s logo.

Keep it simple

Another important thing to have in mind is that you’ll want to keep your logo simple. Having your customers staring at your logo and analyzing it is never a good idea. Instead, you’ll want to have something that’s easy to understand and remember. Just take a look at the logos of some of the biggest companies out there such as Adidas. This company uses the same simple motif of 3 parallel stripes in all of its designs. Of course, this logo undergoes some simple visual changes depending on where you get to see it but it always consists out of the components mentioned above. Try to come up with something like this and your logo is guaranteed to be a success.

Stick to these 4 tips and you should end up having just the right logo for your business. Of course, you should always try to stay on top of new logo design trends and make a few adjustments on your logo every now and then.

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