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How You Can Introduce Corporate Storytelling Into Your Advertising Plan

If you have an interest in advertisements and have a keen eye for storytelling, you must have watched the Google Reunion ad. The ad is about…

Business Management

5 Ways to be a Great Business Manager

A successful manager knows how their employees remain productive, motivated and informed within the workplace. If you want to have a successful and productive team at work, you should consider the following skills to achieve effective employee management.

Raising Capital

5 Best Ways for New Companies to Raise Capital

There are two reasons why companies may need to raise capital.

Customer Service

Why Customer Loyalty is the Bane of Your Business

No matter how well your business is doing, you cannot ignore your customers at any time.


Guide to Cold Email Marketing – Implementation and Follow-Up (Part 2/2)

A cold email marketing campaign can create many potential customers for any business if done correctly. Remember to keep your emails concise, simple and personalized when possible.


Guide to Cold Email Marketing – Research and Preparation (Part 1/2)

Cold email marketing can be a challenge at first. You’re sending an email out to someone that you have no prior relationship to. Why should they respond to your email in the first place?